Tasked with transforming the LEARN academy's digital front, this project entailed a complete revamp of the website to refine the user experience, enrich lead generation, and fortify the sales process with a robust CRM integration.
I overhauled the website's architecture, refining the sitemap and page structure to enhance navigation and user experience. I integrated essential plugins, forms, and live chat functionalities to boost engagement and lead capture. My SEO initiatives aimed to align the website with our organic search goals, thereby improving visibility and driving traffic. I leveraged our CRM to manage leads precisely, setting up custom properties and deal automation. I employed Zapier alongside HubSpot's workflows to streamline lead capture and follow-up processes, ensuring leads were seamlessly transitioned to the sales team. Additionally, I orchestrated the integration of various systems, including internal communications and texting capabilities, which bolstered team coordination and customer engagement. These actions and skills were pivotal in creating a cohesive, efficient digital ecosystem that supported our marketing and sales efforts.
Focusing on creating a user-centric website, I employed WordPress for its versatile development capabilities, which was instrumental in building an SEO-optimized, navigable, and engaging platform. HubSpot stood at the core of our CRM integration, augmented by Zapier's automation potential, ensuring a systematic and effective lead nurturing process. The synergy of these tools, along with Slack and SalesMessage, was crucial in establishing a harmonious digital ecosystem that supported and enhanced our marketing and sales efforts. I employed Moz for precise keyword research to ensure our website ranked prominently in search results. At the same time, Google Search Console and Google Analytics provided me with the necessary insights to refine our SEO strategies and monitor our web presence effectively.
Since implementing the revamped website and CRM integration in 2019, we saw significant year-over-year growth in lead generation. Starting from a baseline in 2018, we saw a 33% increase in leads in 2019, followed by a 25% increase in 2020 despite the challenging circumstances of that year. In 2021, we continued our upward trajectory with a 33% increase in leads, and 2022, we achieved an impressive 100% growth in lead generation compared to the previous year. This consistent growth resulted in 300 leads per quarter, with 70% qualified for sales and a 50% show rate for sales appointments. These figures demonstrate the success of our website and CRM strategy and highlight our brand's resilience and adaptability in a dynamic market landscape.
This project exemplifies my comprehensive approach to digital marketing — from the technical aspects of website development to the strategic integration of CRM systems. The new website has improved our brand presence, lead quality, and sales efficiency. I am committed to leveraging such integrative solutions to drive business growth and optimize the sales funnel for future projects.
