AI Marketing Consultant · San DiegoAbout T.J. Kidder
I'm T.J. Kidder. I bring 15+ years in marketing and sales to my work with San Diego service businesses. You work directly with me to connect strategy, AI, marketing systems and the people who run them, so marketing works as one system instead of a pile of tools.
Let's Cook Something Up.Free 60-minute strategy session
Experience across service industries.
My background in marketing and sales spans these four industries. I bring that experience to hands-on work with local small businesses in San Diego.
- Wealth management
- Home services
- Education
- Design build
Where I've worked.
I've worked inside marketing operations rather than advising from the outside, and I've been the person responsible for making the plan actually happen.
What I've run hands-on.
- Marketing strategy and planning
- Websites and conversion
- SEO, local search and AI search
- Paid media
- CRM and HubSpot
- Marketing automation and lead management
- Analytics and reporting
- Sales process and handoffs
- AI workflows
- Agencies and vendors
How I work.
Your business, your customers and the way your team works shape the plan.
Business first.
Understand the business before choosing tools.
Connect the pieces.
Connect strategy, AI, technology, data and people into one system.
Build around your reality.
Build around how your business actually operates.
Keep people at the center.
Keep judgment, creativity and leadership with people.
Make the work visible.
Show the work, not just the promise.
What I build.
- A reviewed meeting-to-action-item workflow
- An internal-link recommendation tool
- Form-to-CRM attribution checks
- Explainable CRM scoring that keeps computed values separate from human judgment
- AI-assisted ad production
- Reporting prototypes that keep source metrics separate from AI interpretation
Marketing is my profession.
Pizza is my passion.
Great pizza isn't about throwing every ingredient you can find onto the dough. It's knowing what belongs, what doesn't, and how everything works together. That's how I approach marketing.