In a digital landscape where visibility is paramount, this multi-faceted project was not just about climbing the search rankings; it was about strategically positioning LEARN to attract and engage potential students through meticulous research, content creation, and SEO optimization.
Leveraging in-depth keyword research, I meticulously crafted a list of high-value keywords tailored to our niche, laying the groundwork for a robust content and SEO strategy. This targeted list was pivotal in shaping our content creation efforts, ensuring they were in lockstep with our business goals and user search intent. I developed and refined a dedicated landing page, meticulously enhancing its URL structure and on-page copy to secure high rankings for our chosen high-intent keywords. My commitment to creating incredible content extended to authoring rich, informative blog posts, each embedded with strategically placed calls to action to boost our local SEO initiatives and bolster our overarching organic growth campaign. I designed and produced additional visual assets to further enrich our content offerings, augmenting the user experience while consistently echoing our brand's core messaging. My role also encompassed the meticulous execution of on-page SEO for each blog post, ensuring our content was user-centric and finely tuned for search engine visibility. A vigilant eye on performance metrics was maintained by regularly monitoring keyword rankings, page authority, engagement, and domain authority. This data-driven approach allowed me to pivot and adapt our strategies, ensuring sustained SEO success and content relevance in a dynamic digital landscape.
For SEO analysis, I utilized Moz, a comprehensive tool that provides insights into keyword rankings and domain authority, which is essential for fine-tuning our SEO strategy. To keep a pulse on our search engine presence, I turned to Google Search Console, which allowed me to monitor our website's performance in Google search results, understand how visitors find our website, and optimize our search visibility. Google Analytics was my go-to for web analytics, offering a deep dive into the behavior of our site's visitors, tracking the performance of our content, and understanding the user journey, which is critical for making data-driven decisions. WordPress was the backbone of our website for content management, providing a flexible and user-friendly platform for creating, managing, and optimizing our digital content with ease.
Over three years, our strategic SEO efforts culminated in a substantial 42% boost in organic traffic, marking a significant milestone in our digital presence. This growth was underpinned by the successful ranking of over 1,300 keywords, with 58 of them climbing to the top 3 positions on Google's search results and another 187 securing spots within the top 10. Our website's page and domain authority increased to 40 and 29, respectively. These metrics underscored our domain's increasing relevance and credibility and solidified LEARN's status as a prominent and authoritative figure within the competitive landscape of coding bootcamps.
This project was a testament to the power of a well-crafted SEO and content strategy in driving organic growth. By focusing on local and national search terms, we improved our Google search rankings and built a sustainable influx of interested students. The strategy's success is evident in the improvement of keyword rankings, domain authority, and the attraction of students through organic search. I am eager to apply this same strategic insight and dedication to your organization's growth in the digital realm.
